Mayor Small Celebrates Grand Opening of Hammer & Nails in Historic Atlantic City Location
Atlantic City took another bold step toward economic revitalization and lifestyle innovation with the grand opening of Hammer & Nails – Atlantic City, the city’s first luxury men’s grooming lounge—located in the heart of the historic Boardwalk district.
Mayor Marty Small, Sr. joined city officials, business leaders, and community members for the celebratory ribbon-cutting, marking not just the launch of a new business, but the momentum of a city on the rise.
“This is what growth looks like,” said Mayor Small. “When entrepreneurs invest in Atlantic City, they invest in our future, our neighborhoods, and our story. Hammer & Nails is proof that we are open for business, and open to bold ideas that elevate our brand.”
A New Chapter in Boardwalk Innovation
Bringing upscale hand and foot grooming, straight-razor shaves, and personalized men’s care into a sleek, modern environment, Hammer & Nails offers more than a haircut—it offers an experience. The new shop redefines the traditional barbershop and adds a fresh layer of sophistication to Atlantic City’s evolving business landscape.
Positioned on one of the city’s most iconic corridors, the shop’s presence signals a new era of commerce and culture on the Boardwalk—an area traditionally known for entertainment and tourism, now being reshaped by lifestyle, innovation, and entrepreneurship.
Local Leadership, Long-Term Vision
Mayor Small emphasized that supporting small businesses like Hammer & Nails is central to his administration’s economic development strategy—a strategy grounded in revitalizing neighborhoods, creating jobs, and fostering a more diverse and resilient economy.
“We want residents and visitors to see that Atlantic City isn’t just a place to visit—it’s a place to build,” said Mayor Small. “Hammer & Nails reflects where we’re headed: a city rooted in tradition, but driven by innovation.”
The business was welcomed with enthusiasm, as guests toured the stylish new space and met the team behind the concept. The opening also brought together leaders from across sectors—demonstrating a shared commitment to Atlantic City’s growth and success.
Building the Future, One Business at a Time
The launch of Hammer & Nails is the latest milestone in a larger renaissance under Mayor Small’s leadership—one that prioritizes small business empowerment, placemaking, and community pride.
As the shop begins its journey in Atlantic City, it stands as a testament to what’s possible when city government and local entrepreneurs work hand-in-hand.
Sharp cuts. Smooth shaves. Bold vision. Atlantic City is ready.
